Case Study – How does a Well-Strategized Google Ads & Google Remarketing Campaign Benefitted Machine Manufacturing Company?

In the current market scenario, having a structured marketing campaign goes a long way in helping the companies make great profit. With countless tools at their disposal, brands can actually achieve their target of gaining more public outreach. Unfortunately, due to lack of in-depth knowledge, many of the companies are not making the most out … Continue reading Case Study – How does a Well-Strategized Google Ads & Google Remarketing Campaign Benefitted Machine Manufacturing Company?

Alibaba Minisite = Branding + More Business

The Biz trend in Alibaba suggests that Alibaba Minisite 2.0 gives better conversion ratio compared to no minisite or simple minisite. (1) What is Alibaba minisite 2.0? (2) – A well designed page on your Alibaba account which is compatible with desktop and mobile devices where you can display company information, products and contact details. … Continue reading Alibaba Minisite = Branding + More Business

How YouTube Ad can be Beneficial for Your Business?

YouTube is one of the most popular websites of its kind where people can view many types of videos online. It is also the second largest search engine after Google itself. They have over 50 million users with 1000s of hours of videos uploaded on a daily basis. They also have a large viewer base … Continue reading How YouTube Ad can be Beneficial for Your Business?

Why Your Business Need Mobile Application?

With mobile applications, there are many possibilities from Apps for email, calendar, games to social media apps and even that for businesses. More number of people are now using smart phones which have a large number Apps pre-loaded. They also have the ability to install more applications from a store online. There are many types … Continue reading Why Your Business Need Mobile Application?

Why Should Develop Hybrid Mobile Application and not Native Mobile App?

There is no dearth on the number of smart phones available these days, the same applies to the number of mobile applications. There was a time when there were only mobile Apps for the purpose email, calendar, contacts and other productivity Apps. There have been many technological advancements since then, which has also resulted in … Continue reading Why Should Develop Hybrid Mobile Application and not Native Mobile App?

What is Full Stack Development and Why We Need It?

A lot of work goes into making of a website which involves design and development. It requires skills and expertise in many different technologies as well. There are many steps involved in creation of a website, however it can be generally categorized into the front end and the back end. Front end of a website … Continue reading What is Full Stack Development and Why We Need It?

Importance of Website Structure for SEO

Website Design and SEO are closely linked which means the better the design the more effective is an effort made towards the SEO of a website. It is necessary to design a website keeping SEO in mind. The most important web design factors affecting SEO are the usability factor, easy navigation, good content and functional … Continue reading Importance of Website Structure for SEO

If Your Business is Location Oriented then Facebook Advertisement is the Best Digital Marketing Tool

Facebook has a massive global audience, making it one of the the best social media marketing platforms around the world. The aim of any marketing strategy is to reach the masses and do it in quick time; Facebook qualifies as effective for both of those requirements. The main feature is that one can tweak Facebook … Continue reading If Your Business is Location Oriented then Facebook Advertisement is the Best Digital Marketing Tool

Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Google My Business is the advanced version of previously known Google Local with many more features to highlight your business in Google search and Google Map. Addition to NAP (Name-Address-Phone) features, GMB is a great marketing opportunity for your local business promotion and user engagement. Google Local Post is the new and considerable feature for … Continue reading Google My Business – An Opportunity to Increase Google Traffic and Audience Engagement

Case Study – IPR/Trademark Issue While Alibaba Product Promotion

Copyright infringement and breach of trademark are the sensitive issues rising in this digital edge, where there are tough competitions among the companies to get international business market. Hence; digital marketing platforms like Google, Alibaba.com defining the user promotion policies more strict to be in line with individual countries and global laws to avoid legal … Continue reading Case Study – IPR/Trademark Issue While Alibaba Product Promotion