About Hair & Beauty Saloon –
Hair, skin & bridal salon is promoted by well experienced professionals in Ahmedabad. The salon has highly skilled team to perform respected services. The salon is also equipped with latest gadgets and equipments for hair and beauty treatments. They promote hair & beauty related products to maximize return from their investment. The salon has long list of their loyal customers.
The Problem :
The promoter’s core strength lies with their skill and knowing the industries since more than 15 years. The salon is located at posh area where the standards of service is very high and that too at cut throat competitive rates. The most of competitors have made their salon hi-tech with their money power but little skill. To match with the competition our client also have to invest very heavily on infrastructure. After huge investment real problem started. To match with the investment, salon required new business rather then business from existing fixed customers. The competitors are spending a lot on brand promotion and attracting new customers with expensive ways of promotion. This salon also wanted to bring new customers with limited budget of promotion, as strength of the salon is skill but not finance. In the area where salon is located there are more than 100 salons with different types of schemes to offer. The business has become unsustainable with the existing client base.
Opal Offered Solutions :
With limited budget and maximum return, digital marketing is the best & most economical tool. Looking at clients nature of business and target market, Opal Infotech offered them social media route to capture new client base. Opal started Facebook ads with specific target audience and Facebook promotion with regular posting. We mange Facebook ad campaign effectively with regular updating campaign. We made Facebook posting very interesting and interactive. All Facebook posts are innovative and engaging that has made the Facebook page unique as compare to other same service Facebook pages.
Results – Local Business Growth :
With Innovative & interactive ways of Facebook posting, clients Facebook page and posting have become more popular. Display of Facebook ads among targeted market brought thousands of Facebook likes. The page likes have increased from 1000 to 7000 just in 45 days. And all are protective customers . Through this campaign salon started getting call for appointment from new customers. Our client got business confidence in this fierce competitive market. Just to know the route of business, our customer started asking new client about source of information about salon and amazingly 95% new customers said about Facebook route.